I'd rather sew

In January 2012, I wrote a series of themed articles on different marketing strategies. The plan was to do this every Monday throughout the year. I will be the first to admit, the “Monday Marketing” aspect may have helped in some ways, but then went flat when I got so confused with all the information out there – it was a struggle to make it through January! Because…

I’d rather sew.

Will the Best Marketing Strategy Please Stand Up? see the Aha Moment!

Going Viral Through Social Media relies on others to share!

Monday Marketing – Product Photo working on it!

Monday Marketing – Aha Moment mixing it up all year!

But, it’s time to do a bit of marketing prep. I have business cards. Now I would like to create a brochure for the upcoming craft and specialty show in Arlington, Texas. I’d like a little bit of information for visitors to take away with them, for reference and provide contact information. So, I go back to the ole trusty Google and do a search:

How to write a brochure

I find a gazillion opinions.

A couple tips/suggestions, however, keep reoccurring:

• write a catchy headline, something that will grab their attention
• focus on persuasion, not information

What type of attention grabbing headline could I write? What do I write about doll clothes or aprons or e-reader covers, to persuade someone to purchase from me rather than someone else? Geez!

I’d rather sew!

Will the Best Marketing Strategy Please Stand Up?

Monday Marketing –

Never in my lifetime will I learn all the marketing strategies available, and that’s okay. But in between creating handmade products for Lanetta’s Creations, I need to learn something about how to effectively market the creations!

Beginning today, and the remaining first Mondays of 2012, I'll explore the wealth of information found on the Internet and read from the experts and those who have taken this path before. It's my goal to learn as much of the best marketing strategy for the small, work from home, self-employed type business entity I possibly can!



Photo by Miss Rogue

Through this Monday Marketing approach, hopefully the best marketing strategy will stand up! I did say please! If you’re in the same boat, join my journey as I “talk” my way through what I now see as a muddled messy mess of marketing strategies. Let us learn together how best to market our handmade wares!



 Note to self:

- Keep an open mind.

- Study the five Ps of marketing 

• Product: the goods or services that you market and sell.
• Price: the value of those goods or services quantified in monetary terms.
• Promotion: how you communicate the benefits of those goods and services.
• Place: how you expose buyers to products and get products into their hands.
• Position: the way the product is perceived in the mind of the buyer.

- Learn marketing language

What in the world is Pinko or Guerilla Marketing? What is The Cluetrain or The Hughtrain? I have a good idea what Viral/WOM Marketing entails! What about SEO?

Oh, my! So much to learn!

I ask again, will the best marketing strategy please stand up?!