Dr. Ralph F. Wilson clearly explains Viral Marketing in The Six Simple Principles of Viral Marketing:
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
The pass on method ~ word of mouth ~ through social media sites is this Marketing Monday’s focus. I believe most would agree that word of mouth advertising is the most creditable form of advertising around.
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